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Looksmax.org(formerly looksmax.me) is a self-improvement forum for men, where users can discuss looksmaxxing, moneymaking, success and ask for ratings on pics. This forum was created by SergeantIncel as an alternative to lower quality looksmaxxing and blackpill forums.

Serge explains, "It simply seemed like a natural progression for some incels, and there was a high demand for a looksmaxxing community where females looking for orbiters weren't allowed. I took a look at lookism and realized I could do far better. It's not perfect, but it's an improvement."